Highlights
Suitable for
All skin types
Why we stand behind it
All the cushion-soft comfort of a balm, with a sheer, buildable tint and a hydrated, subtle sheen. This clean formula glides on effortlessly, while moisture-locking HydroBalm Technology with Hyaluronic Acid delivers soft, wearable pigment. Twelve wearable shades melt onto lips with a fresh wash of color. It’s the no-mirror-needed lipstick you’ll find yourself reaching for every day.
NOTE: Keep in a cool, dry place to preserve its creamy texture.
CONSUMER CLAIMS:
INSTANTLY*
100% Lips feel hydrated and smoother
AFTER 4 WEEKS*
97% Lips look and feel smoother
93% Lips feel moisturized
*Based on a consumer study, 30 participants.
Key ingredients
Hyaluronic Acid & Peptides: Attracts moisture like a magnet and visibly plumps lips.
Seaweed Extract & Ceramides: Helps firm and smooth lips.
Kokum & Shea Butters: Rich in essential fatty acids to soothe and lock in moisture.
this product meets
The Credo Clean Standardâ„¢
Every product we offer meets our industry leading standards for safety and sustainability.
This product is
Cruelty Free
Usage
Swipe directly onto bare lips for a touch of sheer color and a subtle sheen.
For a more subtle look, one pass is all you need.
For more color payoff, layer with a few more swipes.
Pro-tip
Gucci’s Tip: “This is my everyday, no-mirror-needed lipstick. I love to reapply it throughout the day, not just for the color but for that refreshing, cooling feeling!”
“I wanted to create that perfect ‘in-between’ lipstick—something with beautiful color but with the comfortable, hydrating feel of your favorite balm. It’s easy, it’s modern, and the subtle, juicy sheen makes your lips look so healthy and full.” —Gucci Westman








































































































































































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