Lustrous Rituals Buildable Tone Shampoo

Highlights

Suitable for

For All Hair Types. For All Tones of Natural Gray, White, and Silver Hair.

Why we stand behind it

This formula delivers a subtle infusion of high-purity pigments to help counter yellowing and brassiness – gently and gradually. Different from traditional purple shampoos, this sulfate-free shampoo helps maintain and brighten the light translucent tones in your hair, without staining or drying. Shine is revived. Smoothness is restored. And your natural silvers stay luminous between washes.

Leave your hair feeling clean, soft, and hydrated, with noticeably less frizz. Your scalp will feel balanced, comfortable, and cared for.

Also works on blonde tones.

Dermatologist tested.

Consumer tested in a blinded 2 week study with over 100 testers who have at least 30% natural gray hair.

Key ingredients

Niacinamide: Hydrates the hair strand and helps to nourish and balance the scalp’s moisture barrier.

Hyaluronic Acid: Works to seal in moisture, amplify shine, smooth, and defrizz.

Umbrella Polypore Mushroom: Guards the strand against heat and humidity.

Amla, Karanja & Sunflower Seed Oils: Nourish the hair. Enhance shine and smoothness.

Fermented Microalgae: Acts as a prebiotic that helps nurture the scalp.

Rice Protein: Helps to strengthen the strand to boost a smooth, shiny, naturally glossy appearance.

Water (Aqua, Eau) Sodium Cocoyl Isethionate Cocamidopropyl Betaine Cocamidopropyl Hydroxysultaine Cocamide MIPA Sodium Methyl Cocoyl Taurate Glycerin Glyceryl Stearate Sodium Chloride Cetyl Alcohol Stearamidopropyl Dimethylamine Polyquaternium-73 Niacinamide Sodium Hyluronate Polyporus Umbellatus (Mushroom) Extract Chlorella Vulgaris Extract Rosmarinus Officinalis (Rosemary) Leaf Oil Helianthus Annuus (Sunflower) Seed Oil Pongamia Glabra Seed Oil Salvia Sclarea (Clary) Oil Eugenia Caryophyllus (Clove) Leaf Oil Carum Petroselinum (Parsley) Seed Oil Emblica Officinalis Fruit Extract Citrus Limon (Lemon) Fruit Extract Hydrolyzed Rice Protein Coconut Acid Glycol Distearate Polycitronellol Guar Hydroxypropyltrimonium Chloride Diheptyl Succinate Glycol Stearate Caprylic/Capric Triglyceride Fructose Citrus Aurantium Bergamia (Bergamot) Fruit Oil Citrus Aurantifolia (Lime) Oil Lactic Acid Calcium Pantothenate Sodium Ascorbyl Phosphate Basic Blue 99 Basic Red 76 Gluconolactone Sodium Benzoate Trisodium Ethylenediamine Disuccinate Triethyl Citrate 3-Hexenol Oxacycloheptadec-10-en-2-one Dimethyl Heptenal Ethyl Acetate Hexyl Acetate cis-3-Hexenyl Salicylate Sodium Starch Octenylsuccinate Maltodextrin Pentylene Glycol Citric Acid Propanediol Triolein Sodium Citrate Calcium Gluconate Capryloyl Glycerin/Sebacic Acid Copolymer Glycol Tocopheryl Acetate Pyridoxine HCl Silica Citronellol Linalyl Acetate Hydroxycitronellal Limonene Linalool