Highlights
Suitable for
All skin types
Why we stand behind it
Mascara 101™’s formula uses nourishing shea butter, beeswax, and a hydra-mineral complex to lift and separate every lash. Buildable, lightweight and volumizing, lashes are left full and feathered, never cakey or flakey. Designed with a unique molded brush to extend, lengthen, and define lashes.
Key ingredients
Shea Butter: moisturizing and nourishing, it also creates a silky, smooth texture.
Beeswax: allows the mascara to coat, lengthen, and stiffen (but not harden) lashes.
Hydra-mineral Complex: rich in minerals for lash strengthening.
this product meets
The Credo Clean Standard™
Every product we offer meets our industry leading standards for safety and sustainability.
This product is
Cruelty Free
Sustainable Packaging
Fragrance Free
Alcohol Free
Soy Free
Non GMO
Fragrance Transparency
Usage
Place the wand on the base of upper lashes then stroke upward.
Use small bristles at the tip for small lashes on the outer corners and bottom lash line.
Use one coat for a natural, lengthened look.
Try two to three coats for extra thickening and impact.
Pro-tip
To lift and open eyes, be sure to curl lashes before applying Mascara 101
Starting at the base of the lashes, wiggle the wand side to side while pulling upward to create volume and lift.
Layer Mascara 101 for desired intensity. One coat for a feathery natural look. Layer 2 to 3 coats for a more dramatic full lash look.















































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